Bioglitter
In October 2023, the EU introduced new legislation concerning microplastics, Regulation (EU) 2023/2055 on Microplastics, which bans the use of glitter containing microplastics. These regulations, which aim to prevent microplastics getting into the environment, also affect the packaging and decoration sector.
YURI HUISMAN
Key Account Manager
SUSAN VAN KRUIJSBERGEN
Group Manager Duurzaamheid
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Sustainable packaging in retail
Our assortment classification is widely applied to different customers and customer segments. Our colleague, Yuri Huisman, will be happy to tell you how the range layout classification works to the customer’s advantage.
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Nano film:
thin yet extremely strong
And because nano-film consists of several layers, it has a higher puncture resistance and the material tears less quickly. In addition, the film has the same stretchability as standard films, namely up to 300%. Another feature of nano film is its higher adhesive strength, which ensures the goods are enclosed even better. I dare say that in many cases, nano-film offers even better protection than regular films.’
Sven de Brabander, Account Manager: ‘Nanofilm is an ultra-thin film that contains more layers than standard film thanks to its very small particle structure. While traditional film usually consists of 7 layers, our nano film has between 33 and 55 layers. This proves ‘thicker’ is not always better: a 15my nano film offers the same, if not better, protection than the regular 23my wrapping film. And technology does not stand still: there is now a nano-film variant with no fewer than 67 layers.
Assortment classification
The assortment classification continued to guide us in 2024 and helped make our range more sustainable. We keep the assortment classification up-to-date with applicable laws and guidelines. In addition, the topics of recyclability, certifications and the use of recycled material all influence the category in which we classify packaging. With our custom PowerBI dashboard, we can gain insight into the status of our range at any time. Would you like to know more about what the packaging range will look like in 2024? Read on.
Sustainable product range
This year we have once again committed ourselves to further improving the sustainability of our range. For example, we introduced a flower and plant sleeve within the Horti division that offers an increased percentage of recycled material and even a reusable tulip sleeve. In addition, our employees are fully committed to developing reusable packaging for other applications.
Recy® Clear
From waste plastic to new sleeve
Recy Clear is our latest innovation: crystal clear and made from recycled plastic waste. This fully transparent material is available in all sizes, can be fully printed, and is easy to process, also on our Terra Machines – the sleeve machines for flowers and plants. By designing the flower and plant sleeves with a slimmer fit and shortening them slightly, we also save material. This means less waste, which is good for both the environment and your wallet.
Plea to make the chain more sustainable together at GS1 congress
At the annual conference of GS1 Netherlands (the organisation behind the barcode), our Group Manager Sustainability, Susan van Kruijsbergen, shared how we make our range more sustainable and how we work on circular supply chains. She gave an enthusiastic presentation about the opportunities and challenges, and the reactions from the audience showed that this was recognised by many.
It was an interesting afternoon in which it became clear how important sharing product data already is and will become in the future. Susan concluded her presentation by emphatically stating that we can only make packaging supply chains more sustainable if we work together. ‘There are enough customers in the room to take up the challenge.’